klein agency
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Microfactories: Move Aside Mr. Ford

A reasearch project sponsored by Lannoo publishing company in Belgium, Microfactories: Move aside Mr. Ford, is an exploration into a new breed of entrepreneur.  This new breed operates what we define as an evolution of the traditional factory, something smaller and more agile, the micro-factory.  

A micro-factory is an atelier, a container studio, a re-purposed factory hall, where digital technology drives a new understanding of customization and adaptability, all in the hands of creative entrepreneurs. This is not your grandfather’s bakery, or your grandmother’s steel shop, but a place where creative businesses combine traditional techniques with new technologies, resulting in the emergence of adaptable factories, places where the endless repetition of the assembly line has been eliminated. 

A new breed of creative entrepreneur operates these micro-factories in a global, interconnected economy driven by digital technology. These businesses operate upon an elevated plateau, where technology and tradition weave together to form a remarkably romantic but inimitably commercial enterprise.

This 312 page book is a careful examination introspective glance into our own studio and 23 other micro-factories around the world. Complete editorial idea, photography, writing and graphic design of the book have been done by Klein Agency.

Available worldwide, Fall 2016.

See below for insights into the pages of the book.